Digital MarketingMarketing Agencies
In today’s digital era,almost everyone wants and needs to creating engaging video content in order to garner reach on social media platforms. Be it for their personal growth or the growth of their business on social media. After all, content creation in social media is one of the key factors in building business and reputation. Which is why Social Media Marketing today as we know is one of the most demanded services from Digital Marketing Agencies as well.
Note :This list is regularly updated to reflect the most trusted and result-oriented agencies operating in the region.
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Social Media Marketing: Context and What Works?
Social Media Marketing: Context and What Works?
When it comes to Content Creation & Social Media Marketing, we can basically sum it up to one sentence. Uploading engaging content for the users or the target audience to consume and build brand awareness, brand reputation and enhance sales through social media. Out of many ways one can do social media marketing, the most effective and impactful way is Creating Engaging Content on Social Media.
But here is the catch, just creating and uploading video content will not do. There are challenges that come along. Challenges like engagement, followed by growth. That can not be achieved just by posting contents. There is a saying “content is King”. So the content that is put out should be up to the mark.
In this blog, you will learn the types of video content, how to create engaging video content, and what engaging content does to your business online.
How to Differentiate between the Video Content?
How to Differentiate between the Video Content?
There are two types of Video Content on Social Media Platforms.
#1 Long Video Content:
- These are the content that is put out on Instagram IGTV archives, You Tube and Facebook Watch.
- These videos are long, indepth videos, are narrative driven and are usually done to provide lengthy information, entertainment, and insights.
- Youtube usually favors long video contents especially for ad opportunities, Long Videos serve as an opportunity to gain income through ads.
- Long Videos provide Deeper engagement for loyal audiences.
- These are the content that comes under Instagram reels, YouTube Shorts, Facebook Shorts, and TikTok.
- Short Videos are preferable for higher chances of getting viral and gaining reach.
- This format of content is targeted for audiences with a shorter attention span. This helps in gaining instant visibility.
- Mostly comes in handy when your video content is entertainment and follows trends.
Video Contents are the most effective ways for creating engagement on social media.
Video Content Statistics you should know.
According to a study, more than 60% of viewers interact with video content on social media.
More than 66% users engage with Short videos.
More than 50% of users prefer video contents compared to other contents.
As Video contents keep users hooked to their screens, grab their interest and deliver the intention of the content more effectively.
How To Create Engaging Video Content?
How To Create Engaging Video Content?
#1 Know Your Audience
Before creating any content, know who your audience is. When running a business, you have a specific target audience. To get to them there are a few steps for you to follow.
- What age, What Place?
For eg: A Toy business targets kids of 5-10, and mostly from cities. A farmer produced business targets males into farming with an age group of 25-50 and are from rural areas.
So based on that, the way you create content differs.
#2 Competitor Analysis
The easiest way to know what content runs is when you dive into social media, and see what the competitors are doing? What this does is, it gives you an idea on what sort of content is being consumed and liked by the audience.
#3 Master the Hook
Just creating good content isn’t enough. Your content may be really well executed and has all the ingredients to gain reach. But, if the content you create fails to hook the audience within the first 3-5 seconds, then expect the video to be scrolled up. The majority of the people miss out.
The starting of the video should instantly grab the audience’s attention spam!
#4 Storytelling Triumphs
A really good content is equivalent to a successful result providing content. When you want to create engaging content, having a good story with a strong hook in the start, a solid continuation and a satisfying ending.
#5 Optimization
Every platform like Instagram, Facebook and You Tube has different requirements. How the video content is uploaded on these platforms differs.
- Since Youtube is watched full screen on desktop or horizontally on phone, the ratio would be – 16:9
- For Instagram and Tik Tok has Vertical/Portrait since it is designed to view on mobile devices, the ratio would be – 9:16
- Whereas for Facebook it is either Square – 1:1 or Near Vertical – 4:5
#6 Know What Tone Fits For Which Platform
Not the same content can be picked for every platform. For Instagram and Tik Tok the content should be fast paced and entertaining. For You Tube, it should be informative and for Facebook it should be brief and professional.
#7 Impactful Edits
A good edited video is always appreciated through not just likes and comments but also shares and possibly a follow/subscription. A great edit also is capable of starting trends. So a carefully edited video consisting of pacing, jump cuts, music, subtitles and graphics is always a recipe for a successful online reach and your social media growth.
All you need to have is the right tool.
#8 Your Videos Should Have a CTA (Call to Action)
Everybody ends the videos with please like and share or please subscribe based on which platform they are posting it. Make it engaging, for eg: “Please leave a comment on what you think”, leave cliff hangers for eg: “The next videos will provide you with a lot more than this. Stay connected” Or, guide them to your page. For eg: “Want to know more about this? Visit our page and find similar content and more”
The goal is to make the audience engage with your content.
So creating engaging content on social media is challenging but once you crack the information on how to successfully create video content, your social media growth goes up exceptionally.
>Need Assist From Professionals at CXM?
You do not have the time, patience, resources or skills to execute an engaging video content online? Then you need to hire a Digital Marketing Agency.
In case you are confused about hiring a Digital Marketing Agency, then click on the link attached to ease your confusion.
“The Ultimate Checklist: 5 Things to Look at and 5 Things to Avoid while Hiring a Digital Marketing Agency. “
Clear your doubts, know your needs and understand how at CXM we can help you create engaging video content online, and positively impact your business with years of experience, team of experts, and smooth communication.
Book a consultation with CXM for free! See how we can assist you with this matter.
Summary
Summary
Your Social Media will witness growth exceptionally, with carefully structured strategies. A little effort and knowledge would do it. It’s a process that takes time. Starting now will be effective in achieving online growth as soon as possible. And remember, being aware of your target audience’s age group & geographical location, creating quality content with a strong hook, being aware of the tone and size and finally a strong CTA is how you get things done.
