Performance marketing is a results-driven advertising strategy where businesses only pay for specific actions, such as clicks, leads, or sales. Unlike traditional marketing, which focuses on brand awareness, performance marketing is focused on measurable outcomes. It leverages various digital channels, including search engines, social media, affiliate programs, and display ads. Advertisers set clear goals and track performance metrics to optimize campaigns. This approach ensures that every marketing dollar spent contributes directly to measurable results. It offers businesses a cost-effective way to drive growth while maintaining control over their budget and ROI.